Welk Resorts Honored with Two ARDA Awards
Welk Resorts, a leader in the vacation ownership and hospitality industry, recently received two coveted awards at ARDA World 2017, the American Resort Development Association’s annual convention and expo in New Orleans, Louisiana, including an ACE award. The ACE division represents the highest level of excellence within the resort industry. Each of these ARDA awards reflects Welk’s culture of delivering unparalleled guest experiences.
ARDA Circle of Excellence (ACE) Innovator Award: Developer: Welk Resorts, Strategic Solutions
Management & Administration Division: INSPIRED FOR YOU, Welk Resorts Activities Program
The ACE Innovator Award recognizes outstanding achievement in aligning the company and its products with the technological trajectory transforming the behaviors and purchasing patterns of today’s tech-savvy consumers. Through the creation of the Strategic Solutions Division, led by Ira Kristol, CIO, Kris Jamtaas, SVP, Oskar Diaz de Leon and Erik Goodson, VP’s and Aimee Brandt, Director, Welk was able to strategically create a number of forward looking products and technologies that were recognized as being on the forefront of innovation within the industry. Some of the notable products released from this Division include the Experiences by Welk platform and the Experiences Collection.
The Experiences by Welk™ platform offers Welk Owners exclusive membership to a unique travel platform that opens up a variety of new opportunities, including discounts on hotels and resorts, car rental, cruises, activities, dining and shopping — as well as low rates on air travel. Every transaction earns Welk Reward Credits, which can then be used to purchase additional experiences on the site. The 110% Best Price Match offer ensures that shopping with Experiences by Welk is the surest way to save money on travel-related business.
The Experiences Collection by Welk Resorts gives Welk Platinum Owners access to a curated assembly of high-quality resorts outside of the Welk family of developments, with seven introduced in Fall 2016 and another seven in the pipeline for Summer 2017. The initial collection includes two Four Seasons Residence Clubs — Aviara in San Diego, CA and Troon North in Scottsdale, AZ; The Cliffs at Princeville in Kauai, HI; and Fairmont Heritage Place El Corazon in Santa Fe, NM, among others. The Collection, available online, will continue to grow as new locations are scouted and approved for inclusion.
The INSPIRED FOR YOU program, led by Chief Fun Officer (CFO) Patrick Dolan, offers guests a variety of industry-first activities, both on and off the resort. Intrepid adventurers work to solve the Victorian-inspired escape room challenge, and adult guests get a guided tasting of San Diego’s thriving craft beer industry. Additional selections include a virtual reality room, on-demand 3D printing, and even a sunset electric bike cruise around the 450 acres of hilly terrain (easy pedaling!). In Tahoe, our “Ski with a Local” program pairs advanced skiers and boarders with locals who know the best terrain at Northstar. And guests at our Cabo resort fall in love with San Jose del Cabo during our tailored tour which features artisan tequila tasting and a gallery walk.
The ARDA Awards Program is widely recognized as a gold standard in the vacation ownership industry, with annual recognition for professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff.